Sure you can have someone on your existing team write all your marketing copy. On the other hand, hiring an outside writer to work on your Web or print content offers significant benefits.
Your specialty is attending to your business or organization; mine is helping your agenda succeed by developing speeches or other executive communications that engage, cultivate and persuade.
Your brand differentiates you in a congested marketplace. Build brand awareness through naming, taglines or other marketing communication strategies that effectively project your brand story.
From investor presentations to new business proposals to follow up emails, your business development messages must be carefully crafted to prompt the response you want.
Maintaining your place as a thought leader can require discreet outside assistance. You keep the glory. I’ll stay behind the scenes helping to develop sophisticated, long-form writing that’s true to your voice.
Impactful copywriting helps to grow meaningful relationships with your donors. Telling your story with passion, conviction and clarity is the surest way to establish and maintain supportive connections.